Inspired by you. Designed by me. Made mindfully in the heart of London.
Made to order
Made in London
Bringing mindfulness to fashion
50% of fast fashion is consumed and disposed within the same year.
The fashion industry is wasteful and change is needed. In my mind sustainability is the new main selling argument for any brand. It was the main reason I decided to work with Ruley… Besides the amazing female team leading the project of course!
My collection works with surplus premium fabrics (including 100% silk), which would otherwise have gone to waste, and we've turned them into beautiful garments in London's most trusted factories.
Plus each order will be produced on demand. That means nothing gets made until it's purchased, helping to drastically reduce waste.
Isis Louw of @thesmartfashionistas
I wanted to create a collection of classic, seasonless and timeless pieces that can be worn over and over again and that flatter any figure.
My inspiration is the working mom who wants to look good and empowered but also wants to feel comfortable and ready to run after her children in the park!